10 SEO and Link Building Mistakes

Saturday, 07 July 2012 by

Mistake 1 – Neglecting On-page Optimization: I think more people are beginning to understand the importance of on-page optimization when it comes to ranking their web pages. With so much focus on keywords and link building though, often I see webmasters focusing too heavily on the “off page” stuff, without realizing what they do “on”

A study has come out from Conductor, indicating that one in five Google Knowledge Graph entries for trending keywords are outdated. Do you think Google is doing a good job at delivering fresh results when relevant? Share your feedback in the comments. Google announced Knowledge Graph last month, with a great deal of hype. Google

Geek celebrity Wil Wheaton is what you might call a Google+ power user. He’s actively engaged on Google’s social network, and has amassed 1,373,118 followers to date. That’s a lot for Google+. Google, however, keeps doing things with Google+ that are pissing Wheaton off, and if they’re pissing Wheaton off, there’s a good chance they’re

Imagine your website content was so effective that every targeted visitor wanted to find out more information about your business. Now wake up, because sadly, this is often not the case, even though it is entirely achievable. How do I know this? I encounter dozens of websites on a weekly basis that not only fail

Internet advertising is big business. The latest reports from the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers show that in the US alone the industry was worth an astonishing $31 billion in 2011 – an increase of 22 per cent on 2010. Search engine-based advertising alone represents nearly half of that total figure, with the

For the last few weeks, I have been exploring the whole concept of negative SEO and how it can “supposedly” affect your search engine rankings, especially in Google. Lately, since the arrival of Penguin, negative SEO (nickname – Google Bowling) has been discussed much more often. Google’s Penguin Update examines the whole SEO layout of

Whether you are a small business website owner or SEO professional, you’re always on the lookout for tools to ease the responsibilities of managing your search engine rankings. With the search engines on a warpath to increase the quality of their search results, there are endless changes to their search algorithms that keep you on

Link-Building is difficult at the best of times, but Google has made it even harder for us as SEO’ers to build quality, high authority links after the infamous Penguin and Panda updates (I call this Penganda!). Many low quality link sources were completely obliterated by Google during Penguin resulting in lost link value for a

The Google Penguin algorithm update is nothing to worry about if you continue writing articles naturally, and without endless keyword repetition. The update has been designed to catch out those relying on ‘black hat’ web-spamming techniques to boost their rankings, and not those that have gained their ranking position fairly and honestly. A search engine’s