Does it seem like niche site building will soon become an ancient Internet relic? I’m starting to think the answer may be yes. This week, I noticed a little trend emerging in the Internet marketing blogosphere: debate over whether authority sites are a better business model than niche sites. There are ardent advocates on each

Every minute of the day, people are searching online for answers. If they need a new car, it is more than likely that they will first research it online before ever visiting a dealership. If they are looking for a restaurant in a particular area, chances are that they will “Google it” to find it.

The Declaration of Online Independence

Wednesday, 11 July 2012 by

When the founding fathers started this country back in 1776, their idea of sending a quick communiqué involved dispatching a printed message on horseback. Even Ben Franklin, the colonial father of electricity, a talented inventor and printer in his own right, could not have foreseen the invention and proliferation of the Internet. In fact, had

How to Write a Feature Article

Tuesday, 10 July 2012 by

I’m going to break it down for you this week. There’s some intense debate happening in webmaster forums about whether social signals outweigh links, and what webmasters should focus on more when building a website. The Panda and Penguin updates have everyone in a tizzy and I’ll lay it out for you – right now

Internet advertising is big business. The latest reports from the Interactive Advertising Bureau in conjunction with PricewaterhouseCoopers show that in the US alone the industry was worth an astonishing $31 billion in 2011 – an increase of 22 per cent on 2010. Search engine-based advertising alone represents nearly half of that total figure, with the